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Quotes are the Bane of Social Media

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I don’t know who came up with using quotes. But having analyzed much of the traffic that goes across social networks, I have to say that if you use quotes, you’re asking for trouble.

Why?

Have you ever looked the twitter bot accounts and what they post? Usually, a substantial number of them use quotes. Those that filter onto Facebook also use quotes. In fact, there really isn’t any time that those bots don’t throw in the quotes section since they want some filler that could be applicable to human interaction. And thus, those of us that actually do watch and read the traffic become extremely desensitized to quotations.

This is a lose-lose situation. First, the people that read don’t feel like there’s substance there so they skip reading your information, even if you might have some fabulous stuff later on. What can I say, the attention span of Internet users is fairly short. But also, the user of the medium that has integrated quotations also gets thrown into the bucket with the spam bots. Now, I don’t know about you, but I wouldn’t want to be in the same bucket as spam bots.

If you do use quotes, I implore you to stop. It’s not helping and the filler really isn’t useful. If you intend to keep at it though, no worries. The rest of the world is probably ignoring you.

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