Google Will Be Chasing Television Ads

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People that know me have known that I’ve already been talking about this for the past few months, but it’s time to put it on paper. I’m calling it. Google is going to be chasing the airwaves for ad space in a couple years. Guaranteed.

Why? Pieces of the puzzle are falling into place already. Google Fiber experiment? Pulease. That’s a FiOS pull if I’ve ever saw one. And Verizon already brings television to your home. This would just give Google medium to mine all that invaluable data and run their algorithms on it to find out what you’re watching and how to target the advertisement. And we all know that Google is king when it comes to algorithmic ad targeting.

But this piece that I just found out about…. now this really puts it into perspective. Google is getting into set-top boxes. Forget Internet television. There is a real big money play being driven here, and it’s being done through the eyes of people thinking outside the box but staying within the realm of what the company is just plain good at: mathematics.

Companies like this are few and far between. Even many of the older 1990s companies have not been able to take any of their product lines outside of their general medium scopes. Google is actually buying up real estate in new mediums to try their hand at things that they have stuck with in the Internet world. And believe you me, it’ll work like a charm. Like a friend of mine told me a long time ago: it’s not the fact that you’re inventing a car, or a plane. It’s the thought that you’re building a car that can fly like a plane that is what no one else has grasped. And Google already setting up for take-off before anyone even realizes.

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