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Google Will Be Chasing Television Ads

Image representing Google as depicted in Crunc...
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People that know me have known that I’ve already been talking about this for the past few months, but it’s time to put it on paper. I’m calling it. Google is going to be chasing the airwaves for ad space in a couple years. Guaranteed.

Why? Pieces of the puzzle are falling into place already. Google Fiber experiment? Pulease. That’s a FiOS pull if I’ve ever saw one. And Verizon already brings television to your home. This would just give Google medium to mine all that invaluable data and run their algorithms on it to find out what you’re watching and how to target the advertisement. And we all know that Google is king when it comes to algorithmic ad targeting.

But this piece that I just found out about…. now this really puts it into perspective. Google is getting into set-top boxes. Forget Internet television. There is a real big money play being driven here, and it’s being done through the eyes of people thinking outside the box but staying within the realm of what the company is just plain good at: mathematics.

Companies like this are few and far between. Even many of the older 1990s companies have not been able to take any of their product lines outside of their general medium scopes. Google is actually buying up real estate in new mediums to try their hand at things that they have stuck with in the Internet world. And believe you me, it’ll work like a charm. Like a friend of mine told me a long time ago: it’s not the fact that you’re inventing a car, or a plane. It’s the thought that you’re building a car that can fly like a plane that is what no one else has grasped. And Google already setting up for take-off before anyone even realizes.

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Amazon Tax Not Doing Anything for North Carolina

North Carolina State Capitol.
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Apparently, the online tax for North Carolina hasn’t been bringing in the money that it was supposed to and the thinktank, Tax Foundation, has published a report that says that not only does it hurt the state in the short term, but it also hurts the state in the long term too.

Noooo kidddding.

Amusingly, this is basically the “I told you so” parts where the legislation made decisions on things they knew nothing about and spent budget money that they didn’t have. Again. Nothing new here, folks. Politicians that don’t understand technology and business? Like we’ve never heard that one before.

Interestingly enough, although to no avail, I had spoken about this issue time and again during the time when the “Amazon Tax” during the time period when it was passed and how our legislation thought how wonder it would be to gain some figure in the sky millions in some sort of pot of gold wish.

I mean, seriously. They still continued to budget and spend for this year as if there is this money coming in although there is nary a word from the North Carolina Department of Revenue on whether or not there actually is significant tax revenues coming in due to this tax. I suspect that there is little to nothing, considering they had targeted Amazon, and Amazon cut their ties with North Carolina affiliates and hurt the state in the process. Amusingly, the bad guy that Amazon was made out to be wasn’t so bad and in the end the politicians seemed to have stuck their own foots in their mouth if this study from Tax Foundation has anything to say about it.

From my perspective? Well, one of my businesses just didn’t carry as much revenue this year. Instead of having to pay taxes on the income, it seemed that it was more of a write off this last year. Oh well. Tough cookies for the North Carolina bare coffers.

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Tips and Tricks: Auto-play Powerpoint Presentations in Email

Microsoft PowerPoint
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Recently, a friend asked me how to automatically load a Powerpoint presentation when you open an email in Outlook. While I have never tried it with any other mail program, apparently in Microsoft Windows in Outlook, if you take your Powerpoint and save it as a pps file (Powerpoint Slideshow) and attach it in the email, then whenever the recipient opens the email, Powerpoint will magically load the file.

Well, okay. It’s not magic. But still. Also, another point of reference. If you do not embed the pictures, or audio files, or even some fonts, then the recipient’s system will not play them. Another reason why I tend to stay away from Powerpoint if at all possible.

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Getting Googley Eyes for Google

Image representing Google as depicted in Crunc...
Image via CrunchBase

I’m really disappointed. So far, I’ve been tracking the entire deal for all sorts of cities on and off for the past week on “Google’s Infrastructure for Communities” venture. Amusingly, I had actually applied for the city of Winston-Salem long before Greensboro even knew about this venture. And with all of the cities, including Greensboro, no one has once bothered to mention that this product is specifically last mile driven. It’s to the homes of consumers. That’s right, it’s basically the same as Wilson’s Greenlight project.

FTTH – (fiber to the home).

It’s documented right there in the RFI, but everyone is trying this gimmick and that gimmick to try to get Google to come. Why not analyze what their business model has been and will continue to be? Why not actually look and see whether or not they have actually purchased dark fiber around your area? That’s information that is vital and crucial to your cause. Those that have dark fiber that has been purchased close to your locale will probably stand a better chance of becoming the venture’s pet project.

What journalists need to focus on, is not whether or not businesses or research institutions have access to high speed Internet. That’s just entirely irrelevant. So what if Google puts in FTTH. That would not effect a school, nor a law firm, or even a medical facility. What people need to find out is what sort of applications could be coming across a high speed connection to your home. Would you discontinue your cable service? Would you go with fiber based HDTV? What if Google was your provider and controlled the line and access points? Why would this be good for what they do?

I think there are many people that are not asking the right questions. Google doesn’t ever do anything for free (yes, Google does mine your Gmail. It’s in your terms of service). And it’s not like the Dell fiasco with the manufacturing plant since any job creation would be very much infrastructure related. Would your city become an instant techburg? Of course. But at what price, and do you have what it takes to do this?

Personally? I think they’re after the television content. Youtube is perhaps only the first step in the long line of things, but having been a shareholder and analyzed their corporation for a number of years, I can say that I can see many ways that they could monetize the information gathered by using similar techniques as their current search but applied in the high-definition medium.

Google is a great company and I would love for them to become a major corporate player in the Triad. But so far, what I’ve seen has been more of the whole … who can throw the biggest party and have the best food for when Google comes. Sorry, Topeka. Just. Not. Impressed. And that just doesn’t cut the mustard when it comes right down to it.

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