I don’t know about you but when I was a kid, I really enjoyed the Super Bowl half time shows. But as times progressed, it just hasn’t been quite the same. In fact, these days, I don’t even bother watching it and actually go do something else. I’m going to venture the thought that this year will not be any different. I mean, “The Who”? Couldn’t they have got a better act like Daft Punk, or Black Eyed Peas?
If you actually think about it, the last five years have been acts that were in the prime like almost twenty years ago. Maybe more. When was the last time anyone really listened to Prince?
Don’t get me wrong, I like The Who but it’s not what I consider something that grabs the younger crowds. Heck, where are the singers from like the New Year’s Eve bashes? Those are the ones that are recent and the cool acts. It’s also within this decade of music history.
I think whomever schedules this for the NFL really is living in the past. Next thing you know, we’re going to bringing back the Monkees. Nothing wrong with that, but if you ever wonder why your viewership during that time has drastically dropped off? There might be a good reason for it.
Now that I think about it, perhaps the NFL needs to work with Apple’s iTunes marketing team. They find the greatest music that is absolutely catchy and often bands that no one has heard before. And that’s fresh and new, but what do I know. I don’t have billions of dollars hanging in the balance.