Wazing My Way Around

If you have a smartphone, I urge you to check out Waze.

The Android client is a bit new and they’re still working on it, but this is one thing that can totally get you to learn the area you live. Or at least drive it. Waze is basically a social geolocation game where you collect points on the streets you drive, and help map the environment by “road munching” new roads. Basically, you think of it as a real-life Pac Man meets Wikipedia mapping. The more users there are, the better it is and what’s interesting is that you can report hazards, speed traps, police, and all sorts of other things.

While based on the economy, I’m not inclined to drive all over jeebus to road munch, but I have to admit that there are a lot of people that are out there that are doing it.

What’s even more interesting is that you can see the business model and where this could really be fruitful. Garmin or Tomtom anyone? This not only makes cartography a lot easier as far as mistakes go, but it also allows you to not have to wait for a company to come out with the next version of whatever software to actually get the right road name (nudge at Garmin for spelling Raleigh – “Raliegh” on the I-40 Eastbound). It’s like Wikipedia but for maps and the more people that use it, the more fun it is.

Not having touched the iPhone app, I’m curious as far as if it’s better and more user friendly than the one for Android. Overall, the map editor on the web, and Android clients are a little clunky, but nothing that couldn’t be fixed easily. It’s the thought process behind this that counts. And if Waze just happens to give out free things for random driving events like their Christmas event? Then you can entirely count on a lot more users playing this game. I mean, everyone loves free stuff.

Oh. And it does integrate with Foursquare, so you can check-in at your local coffee shop easily from the app itself without having to exit. Or Tweet your location, or what not. Facebook anyone? There’s just so much that can be done with this, that I’m excited just thinking about it. Now if only they could make the client a little less laggy…

  • Daniel

    Hey there this is Daniel from waze. Wanted to thank you for writing a really cool post about us. Also some good feedback. Would love to keep you updated about all waze happenings. Send me an email if you like daniel [at] waze [dot] com