Why Isn’t Direct Mail Regulated Like Spam?

Junk Mail
Image by >fiasco via Flickr

I never did understand why direct mail never came under as much scrutiny as spam. Everyone has an issue with spammers, but most actually just suck it in and deal with direct mailers.

Now let’s be honest, if you look at both sides, they operate under the same concept but just in different mediums. Direct mail uses the postal service, while spammers use the Internet. You have no say in either thing on whether or not you get it, and both are trying to sell you something. And just like having an inbox, if you have a mailing address, you will get some regardless of how hard you try to keep it completely hidden.

So my question is… why isn’t direct mailing under similar rules as the CAN-SPAM Act? Why is it that we have to suck it up and deal with this type of marketing tactic and not the other? It seems like they would fall under similar regulation rules since the difference really only being that one being electronic and the other is physical. In fact, now that I think about it, I’ve even taught the concept of emailing with the analogies of home addresses.

I suppose it’ll never be changed, but one can always wonder since both are annoyances in most people’s lives.

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