First Thoughts about Bing.com

bing I have to say that from a technical perspective, I’m pretty disappointed with Microsoft’s Bing.com. A lot of press came out when Microsoft released Bing, and to tell you the truth, the fact that it held even number two for a day was pretty amusing. Mainly because most people didn’t know what it was.

I for one, was actually curious when I saw the tv advertisements and it had a bunch of pretty high contrast pictures. Bing.com? What the heck is that? Decision engine? You realize later on that the entire decision engine thing is sort of a joke. I’m not sure which marketing person came up with that, but Caterina Fake’s Hunch, is way more of a decision engine than Bing ever was. But with all of the imagery, I had thought that Bing finally hit on something that people have been waiting for. Image search on the next level.

Let’s not forget that Google had acquired Riya years back and there was a significant amount of press about that cool image searching. Basically, the thought is that you can give an image and the engine would be able to detect where faces were and perhaps next steps were to detect similarities in facial recognition and say… search out all of my pictures on the web. Now, image processing at this level isn’t something that’s revolutionary but in an indexed web form, it is. According to my father, whom I would say is an expert at image processing, it’s not about whether or not it can be done as much as the processing that comes with it. It takes a lot of power to determine if images are related and if there are matches in facial structures. That’s what I had thought Microsoft had cracked with Bing since that definitely would propel it into another arena, especially with its research into Photosynth.

Unfortunately, like many others, it was a real disappointment. It seemed that Bing.com was just another search and it still didn’t pull as accurately as Google does. While there are some that are touting the greatness of Bing’s moves in search and the gradual growth of market share, I frankly don’t see it. If the results were better or they had focused on something like images, I would definitely consider a switch. Call me a cynic, but I really don’t understand how seeing a picture of the Sydney Opera House today is really going to help me search for anything… for example: web based accounting startups.

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