Most people have subscribed to some sort of magazine in their lifetime. I mean any sort of magazine.
But I can tell you right now that the journalism industry is doing so poorly that it’s not even worthwhile to buy these subscriptions no matter what sort of deal you’re getting. Why? The chance of that niche disappearing is very likely and all you’ll end up with is holding the empty bag.
In this household, we’ve already had two different magazine subscriptions disappear from under our noses in the span of about two years. Just one day, you’re thinking that it’s been a while since you’ve had the last subscription. Then you go on the Internet and find out that the company has folded or the publisher just refuses to put out another copy and laid all of the writers off. What really drives me nuts is the fact that they don’t even have the courtesy to at least send a bulk mailing postcard to all of their subscribers to tell them that they basically are folding one of their publications. Just one day:
Magazine disappeared. I think the nice thing between this and the newspaper industry is that at least they’ll tell you if they’re going down. Flames and all. Common courtesy and it really helps the subscriber to take the side of the struggling industry instead of getting them annoyed with the publishing corporation.
So if you run a magazine business, regardless of how successful you are, perhaps it’s time to budget out some money for postcards and stamps. Just in case there comes a time that you have to turn the lock and shut the door for the last time. Because remember that customer service is still your business and no matter where you’re going, if you want your loyal followers to come with you, don’t slap them in the face with you failed current venture.