Run Adsense? New Privacy Policy Rules

Google, Inc.

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If you just got an email from Google, you probably already know about this, but if not, here’s the email in its entirety below. Basically what it says is that Google is going to start targeting advertisements via interest based technology through DoubleClick. This really isn’t anything special except that there’s going to be another cookie and as a publisher, you have to update your privacy policy by April 8th, 2009.
In going through the documentation, I found that most of it was pretty much your usual privacy policy type things. Nothing terribly fancy. You can get away with just adding three bullet points that are explained in the links in the email.
Obviously, if you don’t actually use Adsense, then you won’t have to worry about these changes. If you do though and you don’t have a privacy policy that abides by the Adsense rules, Google basically has the right to pull the plug on your Adsense account. So don’t take that chance.
Email content is below:

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.
Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at
As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.
For more information about interest-based advertising, you can also visit the Inside AdSense Blog at
We appreciate your participation and look forward to this upcoming enhancement.
The Google AdSense Team

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