Netflix interface for hardware devices could be better

Netflix, Inc. I absolutely adore Netflix. I mean, come on. This is one single company that I had fallen in love with before I became a shareholder.
And they’ve continued to surprise me time and again. Even as times are tough, Netflix has a great subscription base where it allows you to change the next months to whatever plan you wish. If it’s a lesser plan, they don’t send you DVDs until you return enough from your greater plan to actually meet the lesser.
But here’s the one single qualm I have with them. I’m not sure the reasoning behind it, and I hope that it’s just a timing issue or something, but it seems that the API that they give to the hardware players are just lacking. Take for example, Roku. The Roku player is wonderful and I absolutely adore the fact that I can watch streaming movies right there from my Netflix account. But the ability to add and browse movie selections from even just the Watch Instantly is entirely useful but nonexistent.
That small piece of the puzzle would turn Netflix into a content provider and promote hardware partnerships. It’s great if they have these companies that are willing to take just the Queue, but there’s so much more potential behind it.
I’m hoping that this interfacing at some point will be released to the hardware partners. I for one, will continue to be a customer, shareholder, and fan as long as they treat me right like they always have.

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