Merchant’s Mirror small business accounting

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Those of you that know me on a personal level know that recently I’ve been working diligently on a startup with John Brown called Merchant’s Mirror. In planning and development it’s been over a year in the making and we’re happy to announce that on January 1st, we released it to the public. At $15.95USD per month, we provide a small business with everything necessary in accounting (and if you prepay a year, it’s $169.95USD per year!) at a fair price.
Creating invoices for customers and paying your vendors doesn’t have to be a difficult process, so why make it such? While only in our first release, we’re already looking into methods and ways to make it easier for the small business owner to take full advantage of doing their accounting the way they can understand it, not because they’re forced to do so.
There’s one thing that we stress and that’s the fact that we’re not only writing this for our clients, but with our clients. That means that every person that uses Merchant’s Mirror is in fact helping craft and shape the tool. Keeping track of your books shouldn’t take you all day nor should it confuse you. And as such, we’ll be striving to work with our customers on all things great and small to try to provide the best in SMB accounting.
And in case you haven’t seen the press… our interview with Fast Company’s Robert Scoble, our mention by Inc Magazine, and a mention by Dennis Howlett.
But let’s get back to the business at hand. Your small business accounting. Let’s be frank. When was the last time your accounting software provider actually wanted to help you make your life easier? Or actually cared that it would save you time, and money? The fact that it could be used by your accountant and yourself without a tremendous learning curve? These are all questions that we seek to answer… for you.
So give it a try.