Starbucks going Gold

starbucksgold.jpg Check it out. It’s secret news from Brad Stevens, Starbucks Customer Relations head honcho.
Apparently they’ve had some good success with the Starbucks Rewards so they’re creating another level to it, calling it the Starbucks Gold program. For an annual fee of $25USD, you’ll get:

  • 10% off most purchases in participating U.S. Starbucks stores
  • A free drink when you purchase your Starbucks Gold Card in a Starbucks store
  • The option to pay for purchases any way you like
  • A special Gold Card that identifies you as a member of this group

This basically means that to break even on this program, you have to spend at least $250USD a year on Starbucks. At about $4USD a drink, that’s 62.5 drinks a year, which equates to a little over five drinks a month. Not bad. So if you’re a serious coffee drinker and have a latte more than once a week, this program will definitely save you a bit in the long run. I assume that you still get all those free flavors and such, but I don’t know for sure. And don’t bother asking your barista. They probably don’t even know about this yet.
Why would I say such a thing? Brad said so. So wait until next month. When we’re all privy to the new program. You know what they say… employees are always the last to know.