One of the latest features that the SciFi channel has really been fascinating is the fact that they have a SMS short code.
Yes, you can text SCIFI (72434) and access blurbs about their shows. Usually, there’s a code per show so you only set it up for certain ones. What’s great about this is that I had text BSG to SCIFI and got same-day synopsis before the show started. It was basically the teaser. Bad thing about this? It would also text me on days that it ran reruns of that same show.
After a couple months, I finally got sick of the text messages. Go figure that trying to find out how to quit on the website is next to impossible. It tells you how to join, but not how to quit (not easily found anyways).
So in the instance you want to quit (it’s all or nothing), text QUIT or STOP or END to SCIFI. Truthfully, I think that this way of advertising their shows is actually pretty smart. But what they should do is actually make it more interactive so you can set the amount of responses, or what shows, or even how much pre-show time to give the synopsis. There’s a lot more that can be done, but it’s a start as far as advertising.