If there’s any other reason to use Netflix, it’s the fact that their service is impeccable. I got this in my inbox today, and so did many others. Due to the fact that there was a delayed shipping, they credited 5% back to every user affected by this issue. What’s interesting is that they not only identified an issue, and solved it, but they also gave back to the customers that keep them in business without any prompting. This is how to treat your customers and retain customer loyalty. And this is how to respond to a problem.
In a service oriented business environment, sometimes many corporate people forget that the make or break people are the customers and that if you make a mistake, you should turn that negative into a positive. Good job, Netflix.
Disclaimer: Author is a Netflix shareholder