Google has launched their Ad Manager in a closed beta.
I have to admit that this definitely has me intrigued due to the fact that I’m in the business or niche market advertising and am organizing a clearinghouse for a particular market for my business, Five18. Should be interesting to see if they can handle more than one publisher’s site at a time and how intuitive it is to actually manage since the stuff out there currently isn’t all that great from what I’ve seen. I’d love to have something where I can manage both advertisers and publishers at the same time but give publishers as much control as they want over the ads they wish to sell.
Advertisers wise, should be able to run their own campaigns based on straight fee structures. So far, the interface seems to be pretty intuitive but it’s more geared towards single sites than anything else. In fact, reminds me a lot of OpenX, which is what I use currently to publish all advertising for the sites on the network.
Definitely worth a look when they open it up.