Everyone has made this out to be a format war. And it is. It’s Blu-ray vs. HD-DVD. And with the recent developments, no one knows where HD-DVD stands, but it sure seems like it’s at death’s door doesn’t it. Even has a deathwatch going for it now.
Here’s the thing. What consumers are letting go of is a monopoly on format. If there are multiple mediums, this allows each format to compete and drive prices down. Currently, with the “winner” taking most of the market? You can guarantee you won’t be seeing players drop in price anytime in the near future.
How does that help consumers? What about media? Your Blu-ray mediums aren’t going down in price. Why? Because there’s nothing to force it down.
If Toshiba really wants to get back into the game, they should just give away players. Seriously. The more consumers that have a player, the more chances you will have for media to take hold. Remember when Microsoft took a loss for every Xbox that came out to get it into the hands of players? Same thing. And there’s still the advantage of all of the movies and television shows that are already out there on HD-DVD already.
A lot of people are blowing the horn on the HD-DVD. And while I think that there’s a glimmer of hope, I don’t believe corporate Toshiba would take such a risk unless a lot of capital has already been sunk into pushing this format and there was no other choice. Don’t get me wrong either. I’ll definitely be getting Blu-ray at some point. But having both will only give me a stronger selection in the long run as a consumer. But also looking after the needs of a consumer, I find that Toshiba just rolling over would be a bad move for all of us.
Fat lady might be humming some scales, but she hasn’t sung yet.
Photo Credit: (ern)