Microsoft adCenter Labs Demographic Prediction

demographicsprediction.jpg Much of the Internet is based on traffic patterns and how to generate more revenue based on targeted advertisement. Google makes its living off giving accurate information to its advertisers as well as the rest of the search engine competitors.
Well, Microsoft adCenter Labs has come up with a demographic prediction tool that basically looks at different types of queries and URLs and through their algorithm, determines which gender would go to your site and which age group is more targeted for it. It’s based on a month’s worth of MSN search data and all queries are using adCenter’s predictive model.
While it’s not as detailed as something like Analytics, it’s still definitely a useful tool to check out every so often to see if indeed all the numbers jive. Based on the gender and type of products you’re advertising, this could be very useful in tweaking your site to maximize the traffic and/or profits.