Worries at ConvergeSouth? Nah.

convergesouth.jpg Third annual ConvergeSouth will have its keynote speaker as Jason Calacanis.
Good thing that we’re no Gnomedex. In fact, the whole idea of the voice of the back channel against professional marketer thing is on a rampage. Well, maybe not that so much, but there’s definitely a lot of talk.
So my take on it? Panels and speakers at CS are deemed session leaders. You intro a little into something, and the crowd moves the conversation. It’s not a Q&A, and I’m pretty sure that Jason understands that. Even for the keynote speaker. The whole thing is more of a small introduction and a giant talking piece between the people in the audience. The speaker is just the host that moves conversation along (yes, think daytime television).
So will Jason pitch Mahalo? I’d imagine so. I truly hope it doesn’t become the Calacanis-Winer-Gnomedex (Calwindex) fiasco even though both are being fairly transparent about the whole thing. If the audience doesn’t want to hear about Mahalo, and move the conversation away, then the speaker should just ride the waves. And being an entrepeneur, I know how tough it is to just get the word of your product out there. But when it comes down to it, marketing is a right time right place thing. Kind of like fishing. You throw out the bait, and if no one bites, you move to the next fishing hole.
So would I be worried about the whole challenging of speakers if someone in the audience is voicing the opinion of the back channel? Never. ConvergeSouth was built around it.

  • I’ll talk about whatever you guys want. I’ll have a product announcement around that time, so if you want me to talk about that let me know. I can release that product at another conference or on my blog if you don’t want product announcements.
    Frankly, I’ve always been invited to events to talk about what I’m working on and that’s worked for about… well… 12 years. So, if we’re moving the conference industry away from talking what you’re working on then I’ll either be a blogger in the audience or talk about what you tell me you want me to talk about.
    all the best, j

  • I’ll talk about whatever you guys want. I’ll have a product announcement around that time, so if you want me to talk about that let me know. I can release that product at another conference or on my blog if you don’t want product announcements.
    Frankly, I’ve always been invited to events to talk about what I’m working on and that’s worked for about… well… 12 years. So, if we’re moving the conference industry away from talking what you’re working on then I’ll either be a blogger in the audience or talk about what you tell me you want me to talk about.
    all the best, j

  • Jason,
    Talk about whatever you want to talk about. My note on it was that while there’s a booking of keynotes, it’s almost more about a conversation between audience and speaker the whole time than a “talk”. So in that fashion, our conference is a lot more unconference-like.
    I’m looking forward to it. That’s why I’m not worried about people challenging speakers since it’s pretty much right there and up front.
    -dm

  • darkmoon

    Jason,
    Talk about whatever you want to talk about. My note on it was that while there’s a booking of keynotes, it’s almost more about a conversation between audience and speaker the whole time than a “talk”. So in that fashion, our conference is a lot more unconference-like.
    I’m looking forward to it. That’s why I’m not worried about people challenging speakers since it’s pretty much right there and up front.
    -dm

  • Sue

    Actually, Jason, we want you to tell us how to take a good idea and turn it into “rich!”
    Seriously, we aren’t Silicon Valley; we don’t have lots of successful entrepreneurs jockeying for the spotlight to push products. I believe the folks here want to hear about what’s coming – creatively – online and how they can move themselves and their ideas forward into the new paradigm.
    We have a quiet policy of not selling a product at CS; however, learning about giant leaps in creativity online is our cup of Starbucks.
    (And how ’bout returning that itinerary form I emailed a few weeks ago so we can move you around town successfully?)

  • Sue

    Actually, Jason, we want you to tell us how to take a good idea and turn it into “rich!”
    Seriously, we aren’t Silicon Valley; we don’t have lots of successful entrepreneurs jockeying for the spotlight to push products. I believe the folks here want to hear about what’s coming – creatively – online and how they can move themselves and their ideas forward into the new paradigm.
    We have a quiet policy of not selling a product at CS; however, learning about giant leaps in creativity online is our cup of Starbucks.
    (And how ’bout returning that itinerary form I emailed a few weeks ago so we can move you around town successfully?)