Sony just can’t stop dating the rootkit

Not really sure why Sony can’t stop dating the rootkit?
Don’t worry, no one else can figure it out either. In the latest security debauchery, it’s been found that Sony is now releasing more rootkits on software, even on demos. If you didn’t know about it before, here it is in all its glory from McAfee Labs.
What I don’t get is that they lost a whole lot of money trying this gimmick in the last business. You would have thought the PR folks would have been screaming and raising a ruckus over this one even if they did work in different divisions (music versus software). Sometimes, you just have to drop the jaw and wonder who’s head will roll this time for leaving the door open for this nasty rootkit to even get released.