If you didn’t know already…. Google’s new acquisition: FeedBurner

Google has acquired FeedBurner. Officially. While a pricetag hasn’t been mentioned in either press releases, the acquisition could either be a huge boon for Google, or just something that falls by the wayside (like when Dodgeball just fell through the cracks). Seeing the technology itself is very much empowering the user with feed structures, and ads, we hope that Google keeps those functions in and don’t lock them in their vault. FeedBurner has been a true savior in many types of RSS based technologies including stats and even ways to make your feed all the much better for everything.
I would assume that this will eventually get rolled into Analytics if it isn’t performing as a separate entity, seeing how many similar functional areas there are between Analytics and FeedBurner.