Potential Dell users have an empty box for a head

There’s bad marketing, and then there’s total “oops”. The marketing team for Dell totally missed this one when they released their latest commercial. Look for the emphasized lines in this conversation.

(14:57:04) devnullgod: Have you paid attention to the song lyrics that are playing in the background?
(14:57:11) Darkmoon: nope
(14:57:22) devnullgod: And I quote: “My heads an empty box and thats the way I like it.”
(14:57:30) Darkmoon: lol
(14:57:50) devnullgod: Now is an empty box for a head not the absolute best description for a Dell user.
(14:58:02) devnullgod: I can’t believe the marketing team didn’t catch that.
(14:58:04) Darkmoon: lol
(14:58:11) Darkmoon: bad choice of music. heh
(14:58:14) Darkmoon: they probably picked it
(14:58:18) devnullgod: I’m serious, the music melody is fine, just don’t play the lyrics.

What’s interesting is that the song is actually called “Catch My Disease” by Ben Lee and the lyrics are actually, “my head is a box filled with nothing and thats the way i like it.


What’s funny is that I never paid attention to the lyrics. I never really do. But devnull has a very true point. Was the marketing team get so caught up in their gimmick with the moving conveyor belts and the boxes with scientists and such, that they didn’t pay attention to the actual wording of the lyrics and how it logically associates to the user by way of their context?
It’s not exactly how I as a potential consumer would want to be portrayed. Oops.

  • Brenda Bowers

    This is too much! Of course they have already pulled the commercial but i would have loved to have seen it. Actually I don’t watch commercials but Lew does and he would have popped a gasket. And by the way, he has told me several times to say hello for him. He really appreciated your help with our computers. BB

  • Brenda Bowers

    This is too much! Of course they have already pulled the commercial but i would have loved to have seen it. Actually I don’t watch commercials but Lew does and he would have popped a gasket. And by the way, he has told me several times to say hello for him. He really appreciated your help with our computers. BB

  • Brenda Bowers

    This is too much! Of course they have already pulled the commercial but i would have loved to have seen it. Actually I don’t watch commercials but Lew does and he would have popped a gasket. And by the way, he has told me several times to say hello for him. He really appreciated your help with our computers. BB

  • It hasn’t been pulled at all. I’ve seen it multiple times.

  • It hasn’t been pulled at all. I’ve seen it multiple times.

  • darkmoon

    It hasn’t been pulled at all. I’ve seen it multiple times.

  • kregin

    They still run the commercial and i dont think the buyers care cause the song is so good 🙂 and yes i use a dell but ive built 3 of my own desktops, just got my dell laptop 🙂 ooooo its nice

  • kregin

    They still run the commercial and i dont think the buyers care cause the song is so good 🙂 and yes i use a dell but ive built 3 of my own desktops, just got my dell laptop 🙂 ooooo its nice

  • kregin

    They still run the commercial and i dont think the buyers care cause the song is so good 🙂 and yes i use a dell but ive built 3 of my own desktops, just got my dell laptop 🙂 ooooo its nice