How to be a great corporate blogger

Many businesses are now hiring marketing people to specifically do blogging. Think Robert Scoble as a job. Ten tips from SCOUT for corporate bloggers are:

  1. Understand the fundamentals of Blogger Relations
  2. Create value
  3. Grow and sustain your audience by providing real analysis
  4. Report on community opinion
  5. Respond with comments to build relationships and traffic
  6. Track your conversations
  7. Don’t be afraid of criticism
  8. Conduct interviews to generate content and ideas
  9. Promote your blog
  10. Monitor the web for brand names and references

It’s amazing how some simple things can create a great marketing atmosphere like Robert does for Microsoft. Following these tips will definitely lead to a healthier web relationship with your consumers and colleagues. Read SCOUT for more details.
LIfeHacker < SCOUT