Microsoft’s AdCenter: Adwords look out, MS is coming to play

Ballmer shows a prototype ad revenue scheme that is similar to Google’s AdWords. The new tool will probably go commercial at the end of this year, or beginning of next. There is already a couple new features that are wowing the crowds including a trend graph of the age groups that search for specific terms.
Tailoring the audience is the key to these search engine advertisements. Will Microsoft be able to face-off with Google? Only time will tell.
BattelleMedia < SeattlePI < SEW