Blogging and Flow

In regards to the Triangle Bloggers Conference, many questions were asked about how to generate readership and flow. Ed Cone talked about how he builds upon his community instead of concentrating on actual linkage.
Why everyone is concerned about flow is beyond me. Dave Winer and BigWig had a brief conversation during the break about it. I agree with Dave on the topic of doing it for the blogger. Everyone is so concerned about being in the sweet spot of the longtail. There was even talks about how to put your About section so that you can be more easily found in Google.
My response is: I write for myself. Dave Beckwith knows that I rarely comment on my blog with my real name, and yet I comment on other blogs with my real name. Just be yourself and comment on subjects you care about.