Money is in print? Better look to the future

I’m am amused with the couple of posts that originated from Jim Capo’s conversation with Willy Hammer of the Rhino Times. Shu and Hogg weigh in also.
The amusement does not come from the fact that the money IS in the print. Notice the tense of the word. Current. No offense to the older generations, but give it another five years.
I have the right to say that I have been with the Internet, practically from conception. Not as long as Sue, who was on ARPANet a bit before I played with it, but I know things that most people would designate me “old fart” online.
My conversation with N&R on Friday with their public square model (relax, it was business model talk) lead to some more interesting conversation. The N&R representative that I was speaking to mentioned that her son had the same opinions as I did. And he did not read the print. Online, all the way.
My parents read news from Asia online. Sure, they get the paper and satellite television, but nothing beats the Internet and the broadcast advantage, just as the latest tsunami disaster has proven.
So the question is: if the readers are moving towards the online content, will advertising soon follow.
So while I am thoroughly amused at the fact that oldtimers hold fast to their thinking, but soon, oh very soon, the advertising world will be ready for the shift.

  • On money and blogging.

    I’ve been terribly behind on my reading of other blogs lately, but I can’t let Jim Capo’s discussion with Willy Hammer of the Rhino Times slide by without a mention. Hammer: "There are some good blogs out there but they usually the one’s done …

  • On money and blogging.

    I’ve been terribly behind on my reading of other blogs lately, but I can’t let Jim Capo’s discussion with Willy Hammer of the Rhino Times slide by without a mention. Hammer: "There are some good blogs out there but they usually the one’s done …

  • Sue

    Advertising just isn’t working well YET online. Ads are synonymous with spam; moving things on web pages are ignored. We don’t click links on a news page to buy something; we click when we’re shopping. PR firms are going to have to revisit online advertising; if I’m reading about, say, Dell in the Triad, I’m not going to click an HP ad to buy a printer because I’m not buying, I’m reading news. I think the field is wide open for a clever advertising person.

  • Sue

    Advertising just isn’t working well YET online. Ads are synonymous with spam; moving things on web pages are ignored. We don’t click links on a news page to buy something; we click when we’re shopping. PR firms are going to have to revisit online advertising; if I’m reading about, say, Dell in the Triad, I’m not going to click an HP ad to buy a printer because I’m not buying, I’m reading news. I think the field is wide open for a clever advertising person.