Dell takes some potshots at Apple

Dell’s now taking some cheap shots at Apple, after Creative’s CEO did a drive-by last week. Dell calls Apple’s iPod a fad and believes that no one will pay premium for the iPod in a few years.
Will Apple respond to this cheap shots? Or does their marketing, brand management, and quality user-base speak for itself? If Apple does say something, prepare to get steamrolled.
Read below for the actual quote from Dell’s big cheese.


Dell CEO Kevin Rollins:

It’s interesting the iPod has been out for three years and it’s only this past year it’s become a raging success. Well those things that become fads rage and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman – a rage, everyone had to have one. Well you don’t hear about the Walkman anymore. I believe that one product wonders come and go. You have to have sustainable business models, sustainable strategy…[The Mac mini] might take some here and there, but Apple’s market share in the global computer business has really shrunk pretty far. Where they’ve been making success recently is not in the computer business, but in the iPod music business. So this might be an interesting new product but I’m not really believing this is going to turn the industry upside down.